Thanks to thorough research into our retailers’ practices, we have been able to identify the most effective steps that are crucial to successfully selling Furch guitars. These guidelines are a summary of these findings, created for all Furch retailers with the purpose of maximizing the potential and added value of working with Furch Guitars.
The source of this knowledge is the surveys that our sales representatives conduct during their visits to your stores. We would like to thank all participants for their openness and their help in providing such valuable insight.
Promotion
Inform your customers what Furch is, and keep letting them know that the brand is available at your store. These days, digital reach is often very effective when used well, but good old word of mouth is still the most powerful. There are many ways to engage your customers and share information about Furch — below are some of the most effective channels you can make use of.
Staff-customer interaction
In-store marketing materials
Mailing campaigns
Social media communication
Organizing events
Collaboration with endorsed
artists and influencers
Once you determine your preferred channels, the next question is what specifically to promote, and where to get information on it. You’re the one who knows your customers the best, so focus on whatever works best for them. Here are some pointers on how to get it done:
